Given this scenario, preparing a good quote requires: CONSIDER PRICE AS A STRATEGY Basically, this refers to the fact that pricing defines a large part of the business strategy , in such a way that it allows a clear vision of the agency 's financial viability . In this sense, it is worth mentioning that before making the decision, it must be taken into account that each client and each agency are in a certain context that delimits them and therefore deserves to be carefully evaluated. The variables that influence the setting of prices and the formation of the sales process are very diverse.
Among the main aspects is the true value of the service; where questions such as how much does our agency add to the client's business must be answered? Or how much can they grow by having us as allies within their digital marketing strategies ? This will also influence executive email list the proper stipulation of the price of the services offered. digital marketing agency FIX THE DIFFERENCE BETWEEN PRICE AND VALUE Both the marketing agency and the client must be clear that price and value are two completely different things, although sometimes they are concepts that go hand in hand. Thus, we can ensure that the final price for the service provided is set above the total cost, which includes the appreciation of our services.
If the client has a perception of value that is higher than the price of the service itself, we will be in tune with a win-win relationship ; where the client gets all the best from us, and we as an agency get profits as well as recognition and prestige. In other words, the price is something tangible that has the purpose of segmenting, positioning and defining the markets , and above all the objectives that are expected to be achieved. While the value is different between one person and another, because each person assigns different attributes, feelings and values to a product or service according to their own vision.